Innovation launch: Here’s where and how magazines and other media innovate
It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.
FIPP caught up with Juan’s Innovation Media Consulting colleague and author of the report,John Wilpers, ahead of the launch. He struck an upbeat tone, particularly when it comes to magazines. “I would characterise the magazine industry today as refreshingly positive. After a decade of uncertainty and despair, we not only see the light at the end of the tunnel, but some media companies are already through it. A good number of companies have actually replaced print revenue with reader revenue and other income sources.”
FIPP asked Wilpers to highlight some of the key chapters and conversations in the book. Read full article here.
The Innovation in Magazine Media 2018-2019 World Report is written for FIPP every year by Innovation Media Consulting Group — a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director USA of Innovation Media Consulting, and it is edited by Juan Señor, senior partner.