Digital Innovators' Tour visits Accenture Interactive Content Studio in SoHo
Content is king – publishers are not the only ones who know this; marketers also increasingly create and offer their own content. "Content is the greatest disruptor in the enterprise today, with new channels, touchpoints and distribution channels being created every day", said Donna Tuths, managing director of content services at Accenture Interactive, in a recent press release. Accenture Interactive, named the largest and fastest growing digital agency network 2016 by AdAge, offers their clients comprehensive services to create and deliver compelling content in a variety of formats and channels.
To support the ideation, creation and development of content, Accenture Interactive launched its first Content Studio in New York City last summer. The facility takes up 10,000 square feet (929 square meters) and offers full multimedia production, including a state-of-the-art TV and video post-production facility. The Studio creates various types of multimedia content and experiments with leading-edge technologies like VR and cloud-based, 3-D body scanning. Accenture plans to open six more Content Studios in Europe, Asia and North America. In addition to creating content, Accenture is helping clients develop content operating models and global editorial strategies across channels to enable brands to compete with all content for the attention of the consumer.
The Digital Innovators' Tour is an opportunity to see Accenture Interactive's state-of-the-art Content Studio in New York's SoHo neighborhood and to meet with the leadership of Accenture's Global Content Services. Hear how Accenture delivers content strategy and innovative content to their clients and experiments with content formats and channels.
Participants in the Digital Innovators' Tour will also meet key executives at National Geographic, Gannett’s Innovation Lab, Atlantic Media, Hanley Wood, Google, Facebook, the creative agency Deep Focus and more innovative organizations in New York and Washington D.C. from 7-12 May 2017. Please visit the Digital Innovators' Tour page for more details.
If you would like to participate in this valuable and exclusive opportunity, book your place directly on our website. Please note that space on the tour is strictly limited so participants we be registered on a first come, first served basis.
If you are interested but not ready to commit yet, ask Anja Mumm a.mumm[at]vdz.de to add you to the interested list and you will get priority if you decide to register later, space permitting.