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As one of the biggest magazine markets in Europe the German market is in 2003 in terms of average circulation with more than 125,37 Mio. sold magazines in the 4 th quarter stable. After two years of declining sales in advertising, Germany's advertising market stabilized once again last year (2003). According to Nielsen Media Research, the entire advertising market in Germany for traditional media grew by 3.3 percent last year. These figures refer to the gross values and hence also include discounts and commission. The year 2003 ended for consumer magazines with a slight decline of 2.1 percent in ad revenues.
Consumer magazines account in 2003 for a 22 percent market share among traditional media. Whilst news magazines and television and radio guides remained slightly below their previous year's figures, sales of women's magazines increased by 5.3 percent against the previous year's figures.
Despite the not increaesing total circulation in Germany still a lot of new magazines are launched. There are few famous newcomers in the categories life style and woman magazines.
With 210 new titles on the market in 2003 and a decreasing number of titles which ceased publication, there is optimism in the market again, although ad revenues have not at all recovered (0,88 Billion € in 2003 compared to 0,97 Billion € in 2002). Distribution revenues are comparable, even slighly increasing, to 2002 (0,87 Billion € in 2003 compared to 0,86 Billion € in 2002). Internet revenues are not yet growing substantially. 74,3 percent of all B2B publishers generate at least some part of their total t/o in foreign countries, some of them in joint ventures, others by establishing subsidiaries. Apart from about 10 bigger players,B2B publishing in Germany remains a small-to-medium sized business. There are more than 500 publishers producing about 3.600 titles.
| |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
| Consumer titles |
1.950 |
1.970 |
2.000 |
2.012 |
2.040 |
2.200 |
2.220 |
2.300 |
| B2B Magazines |
3.450 |
3.350 |
3.390 |
3.490 |
3.590 |
3.646 |
3.563 |
3.623 |
| Gesamt |
5.400 |
5.320 |
5.390 |
5.502 |
5.630 |
5.846 |
5.783 |
5.923 |
Source: IVW, VDZ, Fachpresse-Statistik 2002 [Specialist-press statistics]
Consumer titles: euro 3.01
Source: VDZ
| |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
| Consumer Magazines |
1.868,98 |
2.006,51 |
2.247,32 |
2.092,45 |
1.934,00 |
1.861,50 |
| B2B Magazines |
1.161,00 |
1.189,00 |
1.267,00 |
1.057,00 |
966,00 |
880,00 |
| Newspapers |
5.868,30 |
6.066,43 |
6.556,55 |
5.642,16 |
5.936,00 |
4.680,00 |
| TV |
4.041,71 |
4.317,55 |
4.705,15 |
4.469,03 |
3.956,00 |
3.811,27 |
| Radio |
604,70 |
690,93 |
732,93 |
677,98 |
565,00 |
579,24 |
| Internet |
25,00 |
76,00 |
153,00 |
185,00 |
227,00 |
246,00 |
| Total |
13.569,69 |
14.346,42 |
15.661,95 |
14.123,62 |
13.584,00 |
12.058,01 |
Source: ZAW, VDZ
| |
2003 |
| Consumer Magazines: |
22 % |
| B2B Magazines |
2% |
| Newspapers |
24% |
| TV: |
44% |
| Radio: |
5% |
| Billboards: |
3% |
| Quelle: Nielsen Media Research |
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Gruner + Jahr
Hubert Burda Media
Axel Springer Verlag
Heinrich Bauer Verlag
Spiegel Verlag
Verlagsgruppe Milchstrasse
VMV
Jahreszeiten
GWP
Gong Verlag
source: G + J Werbetrend Jan. - Dez- 2002
BertelsmannSpringer Science + Business Media
Verlagsgruppe von Holtzbrinck
Süddeutscher Verlag Hüthig Fachinformationen
Weka-Firmengruppe
Wolters Kluwer Deutschland
Rudolf-Haufe-Verlag
Vogel-Medien
Deutscher Ärzte Verlag
Verlag C.H. Beck
Verlagsgruppe Deutscher Fachverlag
source: Deutsche Fachpresse |
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