Moderator:

Mike Hewitt, (Master of Ceremonies), CEO, C-Stream Limited, UK

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08.30 - 10.30

Check-in and Coffee – Exhibition visit

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10.30 - 10.45

Opening Ceremonies

Aroon Purie, Chairman and Editor in Chief, Living Media India Limited, In

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10.45 - 11.15

Keynote: Striking the right balance – print, digital, mobile and more…

Increasingly publishers are faced with decisions about where to invest in order to capitalise on their magazine brands and audiences. Consumers have more and more choices of content, channels and devices for obtaining news, information and entertainment, but also commerce and services. Publishers are redefining their business, developing an often wide-ranging approach and facing difficult choices with regards to what areas to focus on. Developing the right balance is challenging. In this session, one publisher will share the strategies and approaches of her media company.

Carolyn McCall, CEO, Guardian Media Group, UK

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11.15 - 12.00

View from the top: What does the future look like for publishers?

What is the role for publishers in a digital future? What are the directions in which content creation and delivery might develop? Can high value content even be saved in a world of unlimited free choices and declining revenues? Will publishers charge for content online? Will they branch out more and more into new offerings and services that are further and further removed from the original core product? What are the new ways in which publishers will need to engage with readers? How can traditional publishers continue to keep evolving in this high-paced environment? These and other questions will be discussed by a panel of top international publishers.

Moderator: Mike Hewitt, CEO, C-Stream Limited, UK

Stevie Spring, CEO, Future Publishing, UK
Peter Phippen, Managing Director, BBC Magazines & BBC Worldwide, UK
Guy Rolnik, Founder and Editor-in-Chief of The Marker and Deputy Publisher of Ha’aretz Group, Israel
Christoph Schuh, Member of the Board, Tomorrow Focus AG, Germany

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12.00 - 12.30

Online Innovations in Magazines Hard

times can produce panic. Hard times can also bring out brilliance. The imaginative and successful innovations springing up at magazine publishers world-wide lead to a range of innovations in digital delivery, new content, multi-media, mobile, and technology. If you want to know how magazines have developed their brands digitally across various platforms, using different technologies, hear the editors discuss the case studies from FIPP’s Innovations in Magazines report.

Juan Senor, UK Director, Innovation Media Consulting Group, UK
John Wilpers, Senior Consultant, Innovation Media Consulting Group, UK

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12.30 - 13.30

Lunch

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13.30 - 14.45

Revenue models beyond display advertising

Display advertising continues to be important, but how else can publishers generate revenue? Hear real life case studies of how publishers have diversified their revenue models, capitalizing on their strengths and audiences. (Two case study presentations)

Patrick Fuller, Publishing Director, What car?, Autocar, PistonHeads, UK - 25 min
Tim Potter, Managing Director, Business Publishing, Centaur, UK - 25 min
David Liu, CEO, The Knot, USA - 25 min

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14.45 - 15.45

Innovative Solutions - Panel I:
Monetising social networks and communities

Globally, people are increasingly engaged in online social media, making it one of the fastest growing areas on the Internet. As information on the Internet continues to grow exponentially, people rely more and more on their social networks to find content that is interesting for them. Publishers will need to be part of the social media conversation to remain relevant, but they can also monetize interaction by and with the users directly in a variety of different ways. This moderated panel of social media technology companies will discuss how publishers can tap into the power of social media and the types of revenues that can be derived. (Moderated panel of 4 innovative companies focusing on solutions for one important digital business problem).

Moderator: Thomas Mehls, Consultant, Germany

Steve Semelsberger, Senior Vice President & General Manager, Enterprise, Demand Media, USA
Majid Abai, CEO, Pringo, USA
Alex Blum, CEO, KickApps, USA
Scott Woods, Commercial Director, Facebook, Germany
Daria Shualy, Founder and CEO, Sense of Fashion, Israel

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15:45 - 16:15

Networking Break – Sponsored by Censhare

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16.15 - 17.30

Content Strategies

Content is still at the core of Publishers’ products, but its definitions have changed – in addition to original, editorially produced content, there is now also content generated by users, data driven content and curated content from other publishers, including competitors. Similarly, there is a growing variety of platforms on which to display content. Finally, there are completely new approaches to producing content. So how can content offerings be optimized? In this session, publishers and service providers will present their individual content strategies and concepts.

André Möllersmann, Head of International Brands and Licenses Unit, Gruner + Jahr, Germany - 20 min
Meinolf Ellers, Managing Director, dpa-infocom, Germany - 20 min
Steven Kydd, Executive Vice President, Demand Media: Studios, USA - 20 min

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17.30 - 18.00

Keynote: Rethinking the Magazine Business in a Changed World

For many years, the magazine publishing model was fairly static but the rapid development of media technologies has resulted in seismic changes. Publishers must understand a wide range of technologies and how they impact their business in order to craft effective strategies. John Loughlin will share the background and thinking behind Hearst’s digital strategy and some of their latest efforts.

John P. Loughlin, Executive Vice President and General Manager, Hearst Magazines, USA

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18.00 - 18.15

Summary and Adjournment

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18.15 - 20.15

Networking Reception - Sponsored by clickandbuy

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