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Monday, 01 March 2010 | ||
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Moderator:Mike Hewitt, (Master of Ceremonies), CEO, C-Stream Limited, UK | ||
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08.30 - 10.30 | Check-in and Coffee – Exhibition visit | |
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10.30 - 10.45 | Opening CeremoniesAroon Purie, Chairman and Editor in Chief, Living Media India Limited, India | |
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10.45 - 11.15 | Keynote: Striking the right balance – print, digital, mobile and more…Increasingly publishers are faced with decisions about where to invest in order to capitalise on their magazine brands and audiences. Consumers have more and more choices of content, channels and devices for obtaining news, information and entertainment, but also commerce and services. Publishers are redefining their business, developing an often wide-ranging approach and facing difficult choices with regards to what areas to focus on. Developing the right balance is challenging. In this session, one publisher will share the strategies and approaches of her media company.Carolyn McCall, CEO, Guardian Media Group, UK | |
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11.15 - 12.00 | View from the top: What does the future look like for publishers?What is the role for publishers in a digital future? What are the directions in which content creation and delivery might develop? Can high value content even be saved in a world of unlimited free choices and declining revenues? Will publishers charge for content online? Will they branch out more and more into new offerings and services that are further and further removed from the original core product? What are the new ways in which publishers will need to engage with readers? How can traditional publishers continue to keep evolving in this high-paced environment? These and other questions will be discussed by a panel of top international publishers. Moderator: Mike Hewitt, CEO, C-Stream Limited, UK | |
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12.00 - 12.30 | Online Innovations in MagazinesHard times can produce panic. Hard times can also bring out brilliance. The imaginative and successful innovations springing up at magazine publishers world-wide lead to a range of innovations in digital delivery, new content, multi-media, mobile, and technology. If you want to know how magazines have developed their brands digitally across various platforms, using different technologies, hear the editors discuss the case studies from FIPP’s Innovations in Magazines report.Juan Senor, UK Director, Innovation Media Consulting Group, UK John Wilpers, Senior Consultant, Innovation Media Consulting Group, UK | |
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12.30 - 13.30 | Lunch | |
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13.30 - 14.45 | Revenue models beyond display advertisingDisplay advertising continues to be important, but how else can publishers generate revenue? Hear real life case studies of how publishers have diversified their revenue models, capitalizing on their strengths and audiences. (Two case study presentations)Patrick Fuller, Publishing Director, What car?, Autocar, PistonHeads, UK - 25 min Tim Potter, Managing Director, Business Publishing, Centaur, UK - 25 min David Liu, CEO, The Knot, USA - 25 min | |
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14.45 - 15.45 | Innovative Solutions - Panel I:Globally, people are increasingly engaged in online social media, making it one of the fastest growing areas on the Internet. As information on the Internet continues to grow exponentially, people rely more and more on their social networks to find content that is interesting for them. Publishers will need to be part of the social media conversation to remain relevant, but they can also monetize interaction by and with the users directly in a variety of different ways. This moderated panel of social media technology companies will discuss how publishers can tap into the power of social media and the types of revenues that can be derived. (Moderated panel of 4 innovative companies focusing on solutions for one important digital business problem). | |
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15:45 - 16:15 | Networking Break – Sponsored by Censhare | |
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16.15 - 17.30 | Content StrategiesContent is still at the core of Publishers’ products, but its definitions have changed – in addition to original, editorially produced content, there is now also content generated by users, data driven content and curated content from other publishers, including competitors. Similarly, there is a growing variety of platforms on which to display content. Finally, there are completely new approaches to producing content. So how can content offerings be optimized? In this session, publishers and service providers will present their individual content strategies and concepts. | |
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17.30 - 18.00 | Keynote: Rethinking the Magazine Business in a Changed WorldFor many years, the magazine publishing model was fairly static but the rapid development of media technologies has resulted in seismic changes. Publishers must understand a wide range of technologies and how they impact their business in order to craft effective strategies. John Loughlin will share the background and thinking behind Hearst’s digital strategy and some of their latest efforts. | |
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18.00 - 18.15 | Summary and Adjournment | |
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18.15 - 20.15 | Networking Reception - Sponsored by clickandbuy | |
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Moderator:Mike Hewitt, (Master of Ceremonies), CEO, C-Stream Limited, UK | ||
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08.00 - 08.55 | Check-in and Coffee | |
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08.55 - 09.00 | Opening and ReviewAlexander von Reibnitz, Managing Director, VDZ, Germany | |
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09.00 - 09.40 | What do advertisers and agencies expect from publishers?Magazine brands offer quality content, loyal and targeted readers and a trusted brand, yet they face stiff competition from cheap inventory on websites of lower quality and from ad networks. How can they convince agencies and advertisers to pay premium dollars for their premium audience? What is it that marketers really want from Publishers and their digital (and other) platforms?Susanne Kunz, Media & Communications Director, Procter & Gamble, Germany - 20 min Matthias Kurwig, COO, Worldwide, Neo@Ogilvy, USA - 20 min |
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09.40 - 10.30 | Digital advertising trends and solutionsWhat are the latest trends and solutions in digital advertising? What are the most lucrative approaches to an advertising supported business model? Should advertisers work with ad networks or focus exclusively on premium advertising? Can you preserve your brand while working with ad networks? Is it better to sell standard packages or customized solutions? How far should you go to fulfill the advertiser’s wishes? These and other questions will be pondered by a panel that brings together players from different parts of the digital advertising world.(Moderated panel of 3 innovative advertisers and interactive advertising agencies) Moderator: Alain Heureux, President & CEO, IAB Europe, Belgium Eric Jillard, Director, Digital Marketing, Mercedes Benz USA Rajeev Goel, CEO, PubMatic, USA Stephan Beringer, President, Digitas International, USA Arne Wolter, Executive Board Spokesperson, Gruner + Jahr Electronic Media Sales (G+J EMS), Germany | |
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10.30 - 11.00 | Networking Break – Sponsored by CID | |
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11.00 - 12.00 | ePublishing Panel: New reading habits and devices, new distribution channels, new business models?A large number of electronic reading devices with associated content platforms have been introduced in the past year alone. This panel aims to bring together parties involved with electronic reading devices to discuss the implications of these devices for magazine publishers. The moderated panel will discuss ways in which content can be deployed on these devices, potential business models for periodical publishers, standards development, user data ownership and possible future capabilities of these devices.Moderator: Glenn J. Hansen, President and CEO, BPA Worldwide, USA Joan Solá, President International, zinio, Spain | |
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12.00 - 12.45 | Panel: New Approaches to Paid Content/Paid ServicesPublishers are looking to derive revenue from their digital content directly from the end user. This session will discuss approaches to charging for digital content. What elements need to be in place in order to get readers to pay for content? What types of content are readers willing to pay for? How can content be packaged to attract paying customers? What paid content revenue streams are available to publishers?Merrill Brown, MMB Media, Senior Strategist, Press+ (a service of Journalism Online, LLC) USA Ben Edwards, Director Online, The Economist, USA | |
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12.45 - 13.40 | Lunch | |
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13.40 - 14.00 | Get it right! How to prepare your content for multi-channel publishingSession sponsored by eZ Systems | |
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14.00 - 14.45 | Innovative Solutions Panel II: How can you monetise mobile offerings?As the capabilities of mobile devices and platforms grow, enable deeper user engagement and attract more and more consumers, publishers are seeking to better monetize the mobile channel. This moderated panel of solution providers will discuss different ways in which publishers can monetise mobile and what approaches hold the most revenue generating potential.Moderator: Mark Wächter, Founder MWC.mobi, Germany Michael Halbherr, Vice President, Ovi Experience, Nokia, Germany Harald Neidhardt, Co-Founder & CMO, Smaato, USAKfir Pravda, CEO, Pravda Media, Israel Steve Root, COO, Millennial Media, USA Thomas Schulz, Managing Director EMEA, AdMob, USA | |
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14.45 - 15.15 | Mobile Trends from AsiaAsia is the world's leading mobile market. The mobile phone is used for many purposes including payment and identification. New publishing formats like sms-mangas are developed in Asia and widely accepted. Phones do offer publishers opportunities for new business models. Marco Koeder, Executive Director, Cybermedia, Japan | |
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15.15 - 16.15 | Publisher case studies: What‘s your mobile strategy?Mobile phones are not only the most indispensible digital device for many consumers but also on their way to becoming the most common way to connect to the Internet. How do publishers adapt to these trends? What are their approaches to offering and monetizing content and services wirelessly?The presenters discuss how their companies are tackling the challenges and opportunities of mobile. Jason Fulmines, Mobile Product Manager, Gannett Co., Inc., USA - 20 min Donata Hopfen, Managing Director, BILD digital, Axel Springer, Germany - 20 min Bjorn Jeffery, Director Future Media & Technology, Bonnier Magazines, Sweden - 20 min | |
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16.15 - 16.45 | Top-Closing Keynote: Continous Transformation in the Age of ChangeBob Carrigan, CEO, IDG, USA | |
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16.45 - 17.00 | Summary and Adjournment | |
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www.fipp.com www.vdz.de www.emediasf.com | |