SUMMARY OF PROFESSIONAL EXPERIENCE

Alain Heureux has been active in marketing since more than 20 years creating several service companies across Europe : the CPM Group (1987-1997) part of the Diversified Agency Services from Omnicom specialised in field-marketing, direct marketing and sales promotion (www.uk.cpm-int.com) , a Webagency called Virtuology (1998-2003) active in Brussels, London and Paris  (www.virtuology.com) and a digital dialogue agency named Tagora (2004-2007) acting in several European markets (www.tagora.com) part of JWT from Wpp.

Alain Heureux has always been very active in professional associations creating the field-marketing association in the early nineties called ADMH-IFMA, and today operating since 2002 as President from the interactive and digital marketing trade association called the Interactive Advertising Bureau IAB in
Belgium, but also since November 2006 as President of IAB Europe covering 21 countries (www.iabeurope.eu).

Alain is creating The Egg, the “Communication Nest”, in Brussels together with the entire associative world of the media and marketing communication industry building a unique location of 15.000m² dedicated to Creativity, Innovation and Technologies.


Education

Degree in Law (KUL Leuven 1992)
Graduate DMKI (Direct Marketing 1993), HSM (Media 1995) and BMMA (Sales Promotion 1994)
Sales & Negotiation Program (Vlerick School Ghent 1997)
Senior Management Program (Babson Boston USA 1996-1997)


Current Positions

President and Ceo of IAB Europe (European Interactive Advertising Trade Association representing 21
national chapter, their 5000+ members companies and 21 corporate companies)
President of IAB Belgium (Belgian Interactive Advertising Trade Association representing 250 member companies)
Ceo of The Egg Corporation (15.000m² building dedicated to Innovation, Creativity and Technologies
based in Brussels capital of Europe)
Board Member Medianet Flanders (regional economical group)
Board Member Easa (European self-regulatory organisation)
Board Member Council of Advertising (Belgian self-regulatory organisation)

Speaker and Chairman in some 40 Congresses/year